Also known as Fleabane
Erigeron glaucus is a reliable California coastal bloomer. Easy to grow, lives for years, spreads out a bit. It’s a Northern Cal. native, up through the Oregon coast, so it can handle clay soils and sandy soils. High winds too. It’s an exposure-junky, although that’s not to say a bit of afternoon sun won’t make it happy. I love double negatives! Did I just say it likes a bit of afternoon shade, or not? Hard to say.
Will be found an attractive plant by the butterflies and the bees.