10th Street in Berkeley

I don’t know the species, but this looked like a Grevillea to me until I looked more closely at the blooms and the flower structure is all wrong not just for a Grevillea but for any Proteaceae. Nice blooms all around. Any ideas?

Grevillea was named for George Grevillea. Actually it was named for Charles Greville, a founder of the British Royal Horticultural Society, even though the genus is from Australia, New Guinea, New Caledonia, Indonesia, and Sulawesi.